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Digital Product Team

The Digital Product team is responsible for all of Norton's trade, college, and professional departments' customer-facing digital products, including e-commerce, the corporate website, and our edtech applications.

With over 120 members on the team, the group includes:

  • product managers
  • the website team
  • the project management group
  • user experience designers
  • the engineering team, which includes sub-teams for
    • software engineering (development)
    • infrastructure and operations (DevOps)
    • accessibility and standards
  • QA engineering
  • the Instructional Technology group
  • the Service Desk
  • Digital Publishing, which includes ebook and media production teams.

Principles​

There are five principles guiding the work in the digital product team:

  1. Take a user-centered approach to the creation and support of all Norton products, so that we deliver appealing digital products that attract interest from new customers and make users feel like the products are worth the money and time they spend on them.

  2. Structure our technology stack to be scalable, maintainable, secure, and extensible; so we can turnaround more improvements and maintenance requests faster, more predictably, and with less risk.

  3. Organize the data surrounding our digital products, so that our customers and Norton can get the most meaning and value out of the information and easily act on what they learn.

  4. Design our products to have a consistent experience, so that they are easier to use for all our customers, easier to market and sell, and easier to support and improve for the product team.

  5. Finally, and this the only one that is specific to education. We build our edtech products to easily integrate with the ecosystems that already exist at college and high schools, so that we are optimally positioned to deliver Norton content and applications to institutions with evolving business models for selling and distributing educational materials.